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IRONMAN Introduces SwimSmart Initiative in North America

Swim Start Initiative

IRONMAN Introduces SwimSmart Initiative in North America In May 2013 Ironman announced that it was introducing a two-phase SwimStart initiative with the goal of “improving athlete satisfaction and reducing anxiety during the swim portion of the race.”  The actions came after a full review of the swim portion of the full-distance Ironman events in North America. “Ironman and Ironman 70.3 ...

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