USA Swimming Calling Everyone to Get in the Pool
USA Swimming, is now trying to increase the number of youngsters who choose to do flip turns rather than jump shots, with a public-service advertising and promotional campaign. The campaign, which was first introduced before Memorial Day, will be heavily promoted again in mid-August, as kids around the nation go back to school as they consider which sports to pursue. Speedo, Tyr and Arena are among the nine other handful of partners USA Swimming has in the Swim Today effort.
The spots direct viewers to a website for the campaign effort, SwimToday.org, and encourages to promote the #funnestsport hashtag.
The poster (seen above) for the Swim Today campaign by USA Swimming, which has Speedo, Tyr and Arena as its partners.